NZ Post wanted to extend their services to include the provision of passport photos and needed a way to fit this functionality into the format of existing PostShops.
Retail design firm, Ellery Muir, came up with a concept that enabled the NZ Post Team to take passport photos from behind the counter, while the customer stood on the other side. The solution comprised of a camera mounted on a motorised arm that moved up and down to adjust for people’s height, a simple grey screen lowered for the backdrop and a software solution that checks a photo meets all the requirements, before it is taken.